When you first start your blog, you want to have a few posts already written before you build your website. Today, I’m going to share with you three easy steps on how to write your first blog post. You can easily repeat these steps and have 5 posts ready to go when you launch your blog.
In the last video, we talked about finding your profitable niche and the different categories that you’re going to talk about in your blog. If you haven’t watched that video, I’ll go ahead and link it now.
The 3 Steps to writing your first blog post:
- Find a competitor post & keyword
- Research keywords in Google
- Write the intro, subtopics, and conclusion
Step 1: Find a Competitor Post & Keyword
For step one, we want to refer back to the niche research that we did. We’re going to look at our competitors’ keywords and find some keywords that we want to target for our first five posts. In order to do this, we need three total things.
You’re going to need the sites that we researched when looking for your niche and then you’re also going to need the Moz toolbar, so if you don’t have that, you can go to moz.com and get their Moz toolbar extension for Google Chrome free. And then, we’re also going to need just Google.
All we’re going to do now is look through these blogs and we’re going to look for topics that we can easily write ourselves. You want this to be as simple and as quick as possible for you right now, so don’t look for things that you’re going to need to do research for.
Keep it really simple, really light, things that you know I can write an article on this really fast, really easy, off the top of my head. We’re just going to dig through these blogs and find those five articles that we know we can write right now.
I found five articles that I really like.
This first one is the Abbotsford Tulip Festival and this is the mom who’s writing about different local family activities that they’ve done, and so, I really like this and let’s just say I have some pictures from a recent family trip, so I know I can quickly write an article and include some great pictures from that trip.
The next one I really liked is this instead of giving toys post where she talks about creating memories instead of giving a toy. Let’s say this is a topic that’s top of mind for me. I know I can write this quickly.
The next one, pumping at work. This is for new moms who are breastfeeding and need to pump at work. Again, since I’m pretending to be a new mom for the sake of this tutorial, this is another topic that I can easily write on.
The next one is four tips for keeping kids entertained at home on a budget. Another easy, simple article that I can write.
And, the last one, how to find a balance between work, motherhood, and your soulmate, and is it necessary to sacrifice one of them? That’s kind of a long title, but the topic, the idea of this post, again, it’s something that I know I can write really quickly and really easily.
Step 2: Research Keywords in Google
What I’m going to do next is open up a new tab and I’m going to search in Google and see what comes up. If we take this title here and just copy it and open up our new tab, and paste it in our Google search bar, we’ll see what comes up.
What I’m looking for here is this domain authority from our Moz toolbar. If you see a lot of domains that have really high authority, so anything over a 50, then you know this is a really competitive topic and maybe you can phrase this in a way that has less competition. And so, just shifting the phrasing of your topic and your title can make a big difference for your search results.
I do see this one here. It has a domain authority of 21. It’s the very last one that’s ranking on this first page of Google. That’s actually really promising because that’s a pretty low domain authority, and so, there is a possibility to rank.
But what I notice is that that word soulmate is kind of throwing things off because these last two are all about soulmates, and so, this really isn’t, like, the idea of this topic. It’s really more about how to find a balance between work, motherhood, and then a spouse. And so, I’m going to rephrase it a little and see if I get better results. I got rid of the part about sacrifice and I changed soulmate to spouse and we’ll see what comes up.
This is really good. Right away, I got what’s called a snippet here where they took a list from someone’s article and they gave us a little snippet at the beginning here. This is definitely a hot topic. You can see that that website has a domain authority of 83.
We also get this “people also ask” section and that’s really what I wanted to see. This is either going to give us different ways to phrase this topic or it will give us subtopics for our article.
As I scroll here, I see some pretty high domains, but I see some low ones. I see a 27 and a 47 here, and then, I also see these related searches, which again, can either give us new ways to phrase this topic or subtopics within this article. This is really good.
I don’t want to get too intense with the research. I just really want to see if this is phrased in a way that I like and is there a possibility that my article might get seen because there are some lower-ranking domains on the first page of Google. If I see those things, then I feel really confident in moving forward.
You’re just going to repeat this process for all five of your articles as well until you find the right phrasing that you can move forward with and write a great article about.
We are going to write all five of our first articles inside of a Google Doc and then transfer it over onto our website once our website is built. This way, when we go to publish the site, we’ve got articles ready to go and it makes building the website a lot easier when you already have this content ready.
Let’s open up a new tab. Make sure that you’re in the Google account that you want to be in. Go to your Google apps and open up a new doc.
I really liked their last phrasing that I found in my research, so I’m going to come back into this other Google window and just copy this and paste it over into my document and I’m going to re-type this so it’s not all in caps.
Now, it’s important to make sure that you search the exact phrase that you want your title to be. When you do your research, you just want to make sure that these two things match up.
If I change this even a little bit, I’m going to go back to Google just to make sure that I’m not competing with all, you know, 80 and 90 domain authorities.
Step 3: Write the Intro, Subtopics, and Conclusion
And then, from here, we just want to figure out what our subtopics of this article are going to be. When you write a blog post, it’s really, really simple. You have your title, an introduction, subtopics, and a conclusion, and that’s it. That’s really the core of what a blog post is.
I’m going to go back to my Google research to figure out what are the people who searched this topic also wanting to know when they search about this. We can come back down here to people also ask: How do you balance everything? How do I check my mother’s balance? How can a working mother balance work and family? How do you balance between work and family?
This is kind of all asking the same thing but in a different way. But I’ll use one of these phrasings to kind of kick off my article. And, I like this one: How do you balance everything as a working mom? I’m going to select this and copy this and paste this into my Google document.
Back in Google, we’re going to scroll down to the related searches and see if there’s anything we can use here. The only thing that stands out to me is the tips for working moms with babies and full-time working mom overwhelmed. All the rest kind of say the same thing over and over again, so I’m going to right-click and copy that topic. I’m going to paste it into my working outline.
I may find that I don’t want to write about these, but I’m just gathering some information right now, okay? The last thing that we want to do is to come back to our Google search bar and I’m just going to click in here and Google’s going to tell me other things that people searched that are related to this topic right here.
You can see this is just really more of the same. I’m not finding any new ideas here.
The next thing I’m going to do is come into some of these lower domain authorities that are ranking, like this one that has a 27, and I’m going to pull it up and I’m going to check out their article. You never want to copy somebody’s article. All we’re doing is looking for inspiration, looking for topics that we might want to cover within our article.
Now again, these should be topics that you feel really confident writing on, but you just want to find inspiration. You want to find new ideas. You want to see if you can write a better article than what they wrote.
This is a pretty low domain authority at 27. She’s ranking on page one of Google, though, so however she has structured her article, it is doing really well. There’s a lot more that goes into ranking on the first page of Google, but this is a really good jumping-off point for you to use for your own article as well. We’re just going to look for inspiration.
Just scrolling through, I notice that she’s kind of divided this up into steps, which I really love because I love to divide everything up into steps.
She’s got: divide your time, not your attention, do not sacrifice sleep, don’t blame yourself, feel free to say no, accept help and support, always leave time for yourself. And then, she wraps it up. She’s really got six tips here and I really like that.
I think I might add that to my article. Here’s how I would do that. Let’s just say I want to make it seven tips. This is okay to do because my main title and also my keyword is this: how to find a balance between work, motherhood, and your spouse. Then I’m just enhancing it with this here. This is not going to affect my main keyword, which I’m still leaving intact.
Now, this does mean that I might not want to include these topics, and this question here is kind of rephrasing my main topic, so I’m going to get rid of this. But one of my tips is going to be dealing with overwhelm. I’m just going to number this right now and then I’m just going to come up with the rest of the tips from my own ideas and what I know works for me.
I really quickly came up with my own seven tips that I want to share in my article, so we’re going to move on to actually write the introduction and to write the wrap-up piece because these are two really important parts where you want to make sure that you are using your keyword again or a similar variation of your keyword.
Since these are just your first five posts, we’re not going to dig too much more into really optimizing your post, but we do want to just focus on a few key areas that can really make a huge difference.
The introduction and the conclusion are really big opportunities for you to restate your main topic or your main keyword so that Google and your readers know exactly what you’re talking about. Don’t get fancy here. Just keep it straightforward.
For my intro paragraphs, I find it really easy to start off with a question. Just ask the reader, is this you? essentially. Really simple and straightforward. I just said, “Hey. Do you want to know?”. And then, I inserted my keyword.
Here’s my intro paragraph. It’s not the greatest but I’m not trying to write the best article possible. I just want to get these articles published. I’m keeping this really on topic in this introduction. I’ve re-stated my keyword and I’ve basically told the reader, like, if this is you, then this article is for you. It’s going to help you.
That’s really the point that you want to convey in your beginning paragraph because really, all they care about are the actual seven steps that you’re sharing, so you want to move past this introduction and get into those seven steps. But if your introduction doesn’t tell them that, hey, this is for you, they’re never going to get down to those seven steps.
Then, we just want to write a very similar conclusion, a very similar wrap-up. And, if you remember in our inspiration article, she did the same thing. She’s got a really simple introduction, then she goes into her steps. It looks like her wrap-up paragraph here is really just like an inspiration, almost kind of a pep talk. I really like that.
Again, it’s not perfect, but just a really simple wrap-up. I’ve re-stated my keyword, not exactly, but a variation of it. And, I wrapped up this article. All you need to do now is go back and write a few sentences about each one of your tips or your subtopics for your article and your article is written and that’s all you need to do.
Also, to get the title of this article in my Google Doc, I’m just going to click up top and it’s going to pull my title right in.
These 3 steps for how to publish your first blog post will help you launch your blog with ease! Then, you’re just going to repeat the same process for the rest of your first 5 articles. You want to have all of these articles ready to go so that when you build your website next, you have content that you can publish right away.
When you try to create a blog website without any actual blogs on it, it can be really hard to do, so you just want to have these articles all set and ready to go. Once your blog is launched, you can take a deeper dive into your blog posting strategies but the most important thing is to keep publishing content!
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