Today I’m sharing with you 3 foolproof steps to find a profitable niche for your blog. What I’m teaching you will work whether you are creating a blog, a podcast, or a YouTube channel.
These are actionable steps that are going to really help clarify what you’re creating with your content.
It can feel like you need to really narrow in on one main thing like you’re a health blogger or a finance blogger or something like that. And I think that has led to a lot of confusion.
This is going to be really helpful for you if you feel like you’re lost, you’re not sure what your niche is, and if you’re not sure if it’s profitable or not. teaching
Step 1: Content Ideas
Step number one is really simple, really easy, but it’s also really necessary. All you need to do is take out a pen and a piece of paper and write down all of the different topics that you think you’d like to discuss on your blog.
What you want to try to do here is identify three to five main categories that you are going to cover with your content.
Again, instead of really narrowing in on one single niche, you’re really going to find these categories that you’re going to talk about, and that’s going to really shape your brand and your business for you.
Go ahead and write down your list of all the different topics that right now you think you’d like to cover.
Step 2: Initial Research
Step two is to do some research. And we’re going to need one tool in order to help us do this.
The first thing you want to do is to come to moz.com.
And go to their free SEO tools, and you’re going to choose “try MozBar”. Go ahead and download the MozBar for free.
You’ll also see that it’s compatible with the Chrome web browser. Make sure that you’re doing your research inside of Google Chrome.
If you don’t have that browser, you want to go ahead and download that to your computer and make sure that’s the browser that you’re doing your research in.
The Moz toolbar is going to add an extension to your browser. The MozBar is completely free. You don’t need the premium tool. Make sure that you stick with the free version!
Once you’ve downloaded it, we’re going to go ahead and start our research. What we want to do is find three to five similar blogs that are just like what we want to create with our blog.
For the purpose of this tutorial, I’m going to pretend like I’m starting a mom blog. And the topics that I wrote down from step one were all about staying fit and in shape as a new mom, eating healthy as a family, and balancing being a new mom while also working full time.
Those are the three main topics that I know I want to discuss with my blog.
Now go into your Google search bar and type in “what are the best mom blogs?”
Here you might put yourself in a bigger umbrella or a bigger niche if you will. If you want to talk about finances or you want to talk about being healthy or being green or eco-friendly, or maybe you want to talk about gardening or DIY projects or doing crafts.
Whatever it is, you want to take that bigger umbrella and just type in “what are the best (blank) blogs? “
What are the best gardening blogs? What are the best personal finance blogs?
And what you should find is that other blogs have put together a list of some of the best blogs out there. And if you want to refine it, or maybe you need to refine it, you can put the year here: “what are the best mom blogs in 2021?”
IMPORTANT GOOGLE DISCLAIMER
Now I want to take a moment to pause here and caution you if you do want to go after any of the spaces that have to do with finances or money or health. Google really cares about your authority as a content creator.
Basically, do you have the credentials to talk about and give advice on the topics that you’re talking about?
There’s something called Your Money, Your Life, YMYL. And this is where Google really is going to be stricter with you if you’re talking about certain categories. And this would really be like money and health.
If you do want to provide content about money of any kind or health of any kind, you want to make sure that you are a credentialed expert who can justify creating content about that.
Now there are ways around it. If you want to talk about personal finance because you’ve turned your personal finances around, but you don’t have any kind of credentials, you’re not certified, you didn’t go to school and get a related degree or work in this field for any certain amount of time, you can still create a blog about it. You’re just going to need to cite other experts or interview other experts.
And always make sure that if you’re creating content about some of these more sensitive and really important topics that you’re bringing in the right people to justify or back up whatever you’re talking about.
Again, if you want to talk about your personal finance experience, there’s absolutely nothing wrong with sharing your personal experience.
Another way to go about this is if you followed the Dave Ramsey program and it turned your life around and you want to blog about that, then go ahead. But you’re going to always be referencing Dave Ramsey as the expert and really what he shares in the steps that he suggests as opposed to you sharing them.
Hopefully, that makes sense!
Same thing again when it comes to health or diet or anything like that. If it can be really detrimental to somebody to take your advice and you’re not necessarily a credentialed expert, then you just want to not create that content.
Sharing your own personal stories and your own personal experiences is always okay though.
For example, for the mom blog that I’m creating, even though I want to talk about eating healthy and I want to talk about staying fit, I’m going to make sure that I’m always really careful to not position myself as an expert because I’m not a dietician, I’m not a personal trainer or anything like that.
I’m always going to be referencing other experts or being really careful about what I talk about or sharing only my own personal experiences and keeping it really “light” if you will.
Let’s go ahead and dig into more of this research.
(Step 2 Continued)
I typed in “what are the best mom blogs?” You want to make sure that your Moz toolbar is on right now. Come up to the corner of your browser and you have a little puzzle piece that says extensions.
Make sure that wherever your MozBar extension is, that you click this little pin to pin it up to your extensions bar. Click on it to turn it on.
Sometimes it can be a little finicky. You want to make sure that it’s on. Once it’s on, you will see a black bar under each website listing. It’s giving us two big stats, the PA, which is the page authority, and the DA, which is the domain authority.
What you want to look for here is pretty decent domain authority. When doing research, you want to make sure that the people you’re getting information from really know what they’re talking about.
And so any domain authority above a 50, I would to take as a really credible source. Now, when it comes to writing blog posts, we’re going to use some different criteria when it comes to domain authority, but right now, for research, I want to make sure that they know what they’re talking about.
Moz is providing us this domain authority number based on their own criteria and what they think Google is ranking this domain. The higher the number, the better.
As I said, anything over 50 is a pretty credible domain, which means they’ve built up their authority with Google. Google sees them as trustworthy. That’s a really good sign that we can trust them too.
This first one that pops up, the Very Well Family, has a domain authority of 72. I’m going to go ahead and right-click on this and open this in a new tab.
Now, I want to find about three different articles just so that I have a good mix here that are giving me a really good selection of different blogs to pick from. Next we’ve got healthline.com and they wrote the best mom blogs of 2020. We know this was fairly recently. They have a domain authority of 87. we might try that one.
Coming down here to this next one, twinsmommy.com, the 42 Best Mommy Blogs That Are Successful in 2021. This only has a domain authority of 41. I’m going to pass on this one right now. It might have some good information. You might want to check it out, but you don’t want to get lost in the rabbit hole while you’re doing your research. And so having the criteria that it’s got to be a 50 or above is a really good way to keep you on track.
Then we come down here to the Fairygodboss, 22 Blogs by Moms Who Get It. This could be a good one. They have a domain authority of 62, but I really like this next one down here, FirstSiteGuide. I’m very familiar with this site. This is a really good one to use. And you’ll see why when we go to it. They have a domain authority of 54. I’m going to right-click on this and open this in a new tab as well.
Okay, so that’s three sites that are giving us some blogs that we can look into. now let’s just go look at each one.
I want to look for other blogs that are talking about very similar topics to what I think I want to create. The first on the list is A Little Bit of Lacquer. If I just kind of skim it, it says dermatology resident Laura Scott, MD. She and her husband are both doctors.
She’s obviously going to be talking about things that I can’t talk about. We’re going to move past that one. I’m just going to keep scrolling through this list until I find some people that are similar to what I want to create.
Okay, this is an interesting one, Lucie’s List. She talks about the overwhelming choices among parenting products and helps mom make more confident decisions. This is something I didn’t think about when I was coming up with my content ideas, but this is something I definitely think I might want to talk about. I want to check her blog out and just see if it’s something I want to incorporate into my own.
Now I found a really good one. This Mama.Papa.Bubba. Looks like her blog has evolved from a celebration of the little joys of life at home with the little ones to seasonal fun, DIY projects, healthy muffin recipes, and bucket lists for the whole family. This is getting closer to what I want to talk about. We’re going to go ahead and check out her blog by right-clicking here and opening this up in a new tab.
All right, so I found two blogs from this article that I’m interested in. I’m going to go and look at the other articles now to see what else I can find.
All right, so we’re onto FirstSiteGuide. And this is a really great site. You’ll see as we scroll down that they do a great job of telling you this summary: the main topics covered, what their website is built with, their main source of income, their most popular posts, and Instagram accounts. They do a really good job of summarizing everything you really want to know about this blog. Again, I’m just going to scroll through and look for any blogs that are talking about the topics that I want to cover.
This Honest Mum blog looks like it might be in line with what I want to talk about. We’re going to go ahead and right-click and say open in a new tab and I’m going to keep looking.
I found three potential sites from this article. I’m going to go ahead and move on to the next one. Now I’m just going to scroll through again and look for blogs that are talking about similar topics as me and we’ll see what we come up with.
Okay, so I found two more blogs, Family Focus Blog, and then this Fab Working Mom Life also. Now we’re going to move on to step three and take a deeper look at each one of these blogs.
Step 3: Revenue & Categories Data
For step number three, you want to grab your pen and your paper again because we are going to take note of a few specific things that you want to look at on each one of these blogs.
First, we want to see if they’re running any ads. If the blog has ads, then we know that they’re receiving enough traffic to qualify for ads. And you need to get quite a bit of traffic to be able to qualify for even Google AdSense or Mediavine, or some of the other big ad platforms out there.
So we’re going to see are these blogs doing well enough that they qualify for ads?
We also want to make note of any other ways that they’re generating revenue.
And then we want to make sure that they are an active and current blog.
We are going to look at their most recent posts. All of this data is going to give us a really good idea of what is working now, and it’s going to help us refine the categories and the topics that we want to talk about within our blog that will make up our overall niche.
Let’s go ahead and dive in.
The first blog that we’re looking at is this Mama.Papa.Bubba. And I can see her from my Moz toolbar that they have a domain authority of 50, which is great to know, but what I really want to see is are they making money? And right away, I see that there’s an ad at the bottom. I know that they qualify for ads. That’s great.
I see an ad on the side bar as well. I’m going to scroll all the way down to the footer. And it says “An exclusive member of the Mediavine family”. And I believe Mediavine is up to 50,000 views per month in order for you to qualify for ads. This means that this website is getting quite a bit of traffic.
If I scroll back up, I can see her categories and she’s got a shop. I know she’s also making money from a shop. I’m going to right-click to open this in a new tab and I’m going to check this out.
Okay, and she has just linked over to her Amazon shop. I absolutely love this. It’s simple, it’s straightforward. All of her Amazon picks are listed in her shop here and she just has that linked on her site. I love that. That’s great. We know she’s making affiliate income from Amazon as well.
And then her categories for her blog are preemie, baby, play, craft, learn, cook, DIY, Kuwait because she was the military mom. I guess she lives in Kuwait. Vancouver, maybe she has moved there or has lived there as well, and then her contact and about.
That’s nine different topics. That’s definitely a lot! What we want to look at next is her most recent posts. And it looks like it’s this “Easy DIY outdoor skating rink” let’s click on that. This was written on February 25th of ’21. it’s not the most recent, but she’s also been blogging this year. She’s definitely keeping up with her blog.
Looking at her topics too, what I found interesting is that she’s got location-specific topics. That’s, again, something that I didn’t think about.
Right now I might want to add that to my list of bigger categories that I want to discuss. I’ve got healthy eating, being fit as a mom, and I’ve got balancing work and life as a full-time working mom.
I may also add-in products. We’re going to check out another blog to see if I want to do product reviews. And I also might do these location-specific topics. In fact, I’m going to click on these and see what she talks about.
Okay, this is perfect. she has a visit to the Kuwait Towers, beach days at the Hilton Kuwait Resort. I might want to do local family activity kinds of things for my blog as well. I really like that a lot.
Now you should get the idea of the kind of what you’re looking for to help you shape your blog, your categories, your topics, and your overall niche for your blog too.
Okay, so let’s move on to the next website, which was Honest Mum. Right away, I don’t see a shop and I don’t see any ads anywhere. What I do notice is she’s got a lot of features that she’s doing and she’s got a press tab and a work with me tab. This is not necessarily the direction that I want to go in. Oh, and she also has video and TV.
Her business doesn’t really look like something that I am trying to do as well because I know that I want to monetize my content and it looks like she is building more of herself as her brand versus her content. I don’t see any ad notifications at the bottom. She does have a book that she’s written that she’s selling.
I’m going to cross this one off my list. It’s not really the direction that I want to go in. We’re going to close this out and move on to the next one.
This is it for step number three. This is our research!
- Brainstorm a list of content ideas
- Find 3-5 similar blogs
- Assess their categories and revenue
After you create your content idea list, try to uncover three to five bigger categories cover what you want to talk about. You then want to find about three to five other blogs that are going to be similar that you can use as a model and a jumping-off point for yours. Look for some other categories that maybe you didn’t think about as well.
Take a deeper dive into these similar blogs. Are they successful? Are they current? Are they making money? And if so, how?
These three things will really help you figure out how to create profitable content for your profitable niche.
You can even use these same principles to do your research or your podcast or for your YouTube videos!